We are an African based full market research company offering market, social and sports research. We also work with our clients to enable them transform the research data to insights and then into action.

We understand Africa and our team has traversed across the continent interviewing, observing and immersing themselves with consumers and stakeholders. We are a member of the Africa Research Network.

We leverage on technology to enhance our data collection processes and analysis. We use mobile phone data collection methods that guarantee high quality data outputs, faster and cost effectively.

ABOUT US

We have experience in the development of research-led communication strategies. Our communication strategies include situation analysis, audience segmentation, theoretical framework, communication objectives, approaches for achieving objectives, positioning for the desired change, benefits and messages to encourage desired change communication channels, implementation plan, M&E plan and budgets.

Our studies act as diagnostic tools on the target community in regards to their knowledge, attitudes and practice of a particular issue. Using mixed methodologies, our studies generate misconceptions, misunderstandings or beliefs that are likely to hinder adoption of recommended practices that our client is interested in.

Our Services

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Market Research Capabilities

Successful marketing strategies are anchored on quality research data obtained from U&As and BETs. These studies provide insights on brand metrics.

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Social Research Capabilities

Our studies act as diagnostic tools of the target community in regards to their knowledge, attitudes and practices of a particular issue.

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Research Led Strategy Development.

We have experience in development of research-led communication strategies.

TIFA Research Facts.

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Years of Experience

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Data Collectors

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Team Managers

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Countries

Latest Polls

  • Zimbabwe’s Presidential Opinion Poll #ZimbabweOpinionPoll

    TIFA Research conducted a national opinion poll on the Presidential Elections in Zimbabwe 🇿🇼. The data collection was done from 30th May to 4th June 2018 and the opinion poll covered the following: 🎯 Intention to vote 🎯 Political party support 🎯 Presidential candidate popularity 🎯 Trust in Zimbabwe’s Electoral Commission Here is the full

    June 7, 2018
  • County Score Card Report #CountyScoreCard

    TIFA Research commissioned, conducted and released the #CountyScoreCard findings which covered the following: Citizens’ Score Card for Nairobi, Mombasa and Kisumu County Governments The county governments’ performance in the delivery of key devolved services The Big Four Agenda The uptake of NHIF and the current household food security status Click on the link for the

    May 16, 2018
  • University Students: Overwhelming support for the SDGs Albeit Low Awareness #YouthSDGsSurvey

    The Sustainable Development Goals (SDGs), have set out an ambitious agenda for global development for the next fifteen years, leading up to 2030. According to a global study conducted by the United Nations in 2017, 90% of the humanity are not aware of the United Nation’s ambitious Sustainable Development Goals (SDGs). This low awareness recorded

    February 27, 2018
  • #NewYearPoll: Kenyans’ Expectations for 2018

    Survey: Majority of Kenyans Optimistic About 2018 3rd January 2018, Nairobi, Kenya….…Majority of Kenyans (64%) are optimistic that 2018 will be a better year than 2017.  However, there is a significant number of Kenyans (17%) who are not sure about what the year holds in store and are adopting ‘a wait and see’ attitude.  Another

    January 3, 2018