We are an African based full market research company offering market, social and sports research. We also work with our clients to enable them transform the research data to insights and then into action.

We understand Africa and our team has traversed across the continent interviewing, observing and immersing themselves with consumers and stakeholders. We are a member of the Africa Research Network.

We leverage on technology to enhance our data collection processes and analysis. We use mobile phone data collection methods that guarantee high quality data outputs, faster and cost effectively.

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Latest Polls

  • Passive audience measurement tool TIFAp+ launched

    Please find the full report here 

    June 20, 2019
  • #SportsReportKE: Sports Industry Stakeholder Study

    Prepared for: Ministry of Sports Ministry of Sports, Culture and Heritage, Kenya Prepared by: TIFA Research Limited Presented  on  7th May 2019 at MISC Kasarani and handed to: The Cabinet      Secretary Amb. Amina Mohammed, EGH The Permanent Secretary Amb. Kirimi  Kaberia, CBS. Get the full report HERE: http://www.tifaresearch.com/tifa_ministry-of-sports_stakeholder-perceptions-survey_may-2019/

    May 8, 2019
  • Year End Poll: Kenyans lukewarm about 2018, high cost of living to blame – #YearEndPoll

    Comparing 2018 and 2017, which was a better year? Majority of Kenyans (56%) describe year 2018 as a bad year whilst a significant proportion (43%) describe it as a good year. Findings of this study also show that the high cost of living (58%) was the main challenge faced during the year followed by unemployment

    December 27, 2018
  • Skills Mismatch Survey – #FKESkillsMismatch

    In today’s world, knowledge is considered the engine that drives a country’s economy. Any mismatch in knowledge that graduates possess and markets require would not make the economy more effective. In Kenya, there has been an increased trend in skill mismatch among employees in the Labour market. According to the 2010/2011 National Manpower Survey Basic

    December 5, 2018