TIFA Research

Research is our DNA

Consumer Understanding

Insight generation is in our DNA, we strive to ensure that we unearth great consumer insights. We leave no stone unturned. This is our brand promise.

Geography

We have strong network in Africa and capable to implement multi-country studies.

Qualitative Capabilities

Our qualitative research offering is unbeatable. We have analysis software to deliver great insights.

Mobile phone data collection

Using mobile phones for data collection, we are able to ensure real-time data, GPS coordinates, live streaming and real-time monitoring of fieldwork progress

About Us

Trends and Insights For Africa (TIFA) is an African based full market research company offering market, social and sports research. We also work with our clients to enable them transform the research data to insights and then into action. Insight generation is in our DNA, we strive to ensure that we unearth great consumer insights. We leave no stone unturned. This is our brand promise.

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Years Experience
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Qualitative Research Methods

Our qualitative research offering is designed to offer our clients an in-depth understanding of their target clients’ opinions, reasons and motivations.

Using exploratory and projective techniques, we elicit information that would not be collected in a structured interview. Our qualitative data collection capabilities include Key Informant Interviews (KIIs), In-depth Interviews (IDIs), paired interviews, ethnography and Focus Group Discussions (FGDs)

Our Africa Presence

We understand Africa and our team has traversed across the continent interviewing, observing and immersing themselves with consumers and stakeholders. TIFA has offices in Kenya, Uganda, and Somalia, and partners in over 20 African Countries.

Quantitative Research Methods

Our quantitative expertise allows clients to objectively collect and generate statistical, or numerical analysis that can be generalized over the total population. We collect data through household, telephonic, email, central location and exit interviews.

Digital Researchers

We leverage on technology to enhance our data collection processes and analysis. We use mobile phone data collection methods that guarantee high quality data outputs, fast data collection and cost effectiveness. Using mobile phone for data collection, we are able to ensure real-time data, GPS coordinates, live streaming and real-time monitoring of fieldwork progress.

Sector Experience

transport
health
beverages
gov
telecoms
manaufacturing