We have experience in development of research-led communication strategies. Our communication strategies include the following elements: – situation analysis, audience segmentation, theoretical framework, communication objectives, approaches for achieving objectives, positioning for the desired change, benefits and messages to encourage desired change communication channels, implementation plan, M&E plans, and budgets.
We believe that research plays a key role in strategic planning. We have worked with various clients to prepare 3-5 year strategic plans.
We use participatory methods to generate input for the strategy and this includes desk research, key informant interviews and validation workshops.