- April 25, 2017
- Posted by: TIFA Research
- Category: Publications
The CEO Confidence Survey seeks to gauge the economic outlook of CEOs, determining their concerns for their businesses, and their view on where the economy is headed. CEOs are considered to have a helicopter view of the economy and their assessment of their industry and the overall economy would be a good indicator of the near future economic performance. CEOs are regarded as having the power to make large investment decisions that can impact the economy as a whole. CEO Confidence Surveys can provide investors and entrepreneurs with valuable insight into current and future economic conditions.
The target population for this study was the business community operating from the central business district. A total of 90 business leaders participated in this study including. The data was collected between November 2016 to January 2017.
Follow the link for the full report; Kenya CEO Confidence Index February 2017 Final 25.04.2017