This report dissects Kenyan sentiments on critical aspects such as the cost of living, economic conditions, employment prospects, credit access, and the ever-evolving political landscape.

Key Findings at a Glance:

✳️ *Cost of Living Surge:* A resounding 87% of Kenyans felt the pinch of an escalating cost of living, prompting a call for attention from policymakers and stakeholders.

✳️ Economic Concerns: An alarming 81% expressed concerns over a worsening economic situation, particularly in regions like Nyanza and Nairobi.

✳️ Employment Landscape: 64% perceived a decline in employment opportunities, signaling potential challenges in the job market.

✳️ Credit Access Dilemma: More than half, 53%, felt that getting a loan in 2023 was more challenging, reflecting economic uncertainties.

✳️ Political Climate Dynamics: A nuanced view emerged with less than half believing in a deteriorating political climate, while one-third perceived improvement.

✳️ Anticipating 2024: Amidst challenges, 61% of Kenyans hold an optimistic outlook for 2024, foreseeing improvements in personal and family economic positions.

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Survey Methodology Highlights:

✳️ Sample Size: 1,587 respondents

✳️ Fieldwork Dates: November 25th to December 9th, 2023

✳️ Geographical Coverage: Nationwide, including regions such as Nyanza, Nairobi, Rift Valley, and more.

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